Gatwick selects Webtrends Analytics
Gatwick serves more than 40 million passengers traveling to 200 destinations each year and employs 2,600 employees.
After implementing a Microsoft SharePoint intranet as the central hub for company news, employee information and team updates, the intranet managers from various departments were challenged to measure the intranet’s success and usage numbers to demonstrate the investment’s value. Gatwick decided on Webtrends Analytics for SharePoint given its wealth of pre-defined, out-of-the-box specific reports and metrics. The technology was implemented to meet Gatwick’s requirements with little need for additional configuration.
“Now that we have usage analytics, we can exploit our SharePoint intranet to its full potential,” said Linda Mortimer, internal communications executive at Gatwick. “Webtrends Analytics for SharePoint has given us clear insight into how our employees are navigating pages and content, how they interact, share ideas, and which assets are most useful. We’ll be using this to improve our site going forward.”
While the analytics implementation is still in the initial stages, early data is already surfacing. For example, Gatwick noted that more than 800 front-line employees accessed the intranet over a one-month period, with a total of 8,500 individual visits. In addition, 257 of these 800 employees were from security, the department with the highest number of employees (a total of 1,500). With such insights, Gatwick can improve the content that is available for different users to ensure it’s relevant to their needs.
“We have been impressed not only with the information we can now access with Webtrends, but also with the impeccable service we receive from our account team,” continued Mortimer. “They have taken the time to understand our challenges and have used an intelligent approach to ensure we were given exactly what we needed.”