Flybe purple reigns at Birmingham Airport
Flybe quite literally put the spotlight on Birmingham Airport last week, as it turned the Air Traffic Control (ATC) tower purple, completing its distinctive brand identity throughout the airport.
Flybe is the largest scheduled carrier by the number of daily movements at Birmingham and customers now have a consistent purple experience throughout their journey from check-in, through to the departure lounge and on arrival with the shining beacon at all times being the ATC tower.
Flybe’s CEO Christine Ourmières-Widener, together with senior management colleagues, welcomed many of the city’s key business, travel and tourism leaders to the airport to share in the purple countdown celebration.
The eye-catching illumination of the air traffic control tower is at the very heart of airport operations and is in place for the start of Flybe’s 2017-18 Winter schedule that commenced last weekend (Sunday 29th October 2017).
Flybe has been operating at Birmingham since 1985 and, with such an established presence, it has long been an ambition to enhance the customer journey through the airport with a visible consistent reminder of the airline.
Ms Ourmières-Widener said: “Birmingham Airport’s ATC tower is the very heart of operations at this vital hub for Flybe. We wanted to establish a really strong branding presence and make our customers’ journey with us a truly consistent one. The illumination of the tower is the finishing touch to bring the power of Flybe purple to our Birmingham customers.
“We’re proud to continue connecting Midlands business and leisure travellers with many other regions throughout the UK and Europe as well as offering ‘One-stop to the World’ connections via our codeshare partners to numerous long haul destinations.
David Winstanley, Birmingham Airport’s COO said: “Flybe has been an airline partner of Birmingham Airport for over 28 years. This partnership started in November 1985 with a Birmingham to Jersey charter flight which carried 29 passengers under the airline name of Jersey European. As our most long standing partner airline, it is fitting that Flybe should light up the Birmingham Airport Air Traffic Control Tower.
“Flybe has carried over 2.1 million passengers in the last calendar year so it’s great that passengers are now given the full Flybe service. In addition to the tower, the terminal arrivals and departures channels are fully branded in the Flybe colours so passengers will get the full purple experience, which I’m sure they’ll love from start to finish.”
Flybe’s 2017-18 Winter schedule to and from Birmingham Airport features a choice of 23 routes with a choice of up to 682 flights a week.
Highlights of the Winter 2017/18 schedule include the seasonal introduction of six flights a week to Hamburg, as well as daily flights to Newquay over the Christmas holiday (22nd December – 1st January, excluding Christmas Day); and flights to Amsterdam will increase to a daily service.