Airport notification systems evolve
Airports are increasingly using multi-user display systems, which can send several types of messages using a single display to deliver alerts regarding the following:
Security
Cell phone lot displays
Wait times for security lines
Fire escape routes
Analysis from Frost & Sullivan, Global Airport Notification Systems Market, finds the market earned revenues of $905.2 million in 2014 and estimates this to reach $1.01 billion in 2020.
The majority of airport revenue is generated from an array of services such as parking, car rental companies, food and services, rent paid for vendor spaces and airline terminal fees, rather than actual aircraft operations. Therefore, airports will be particularly looking to sell digital signage opportunities to vendors in airports, ground transportation hubs and hotels.
"Advanced notification systems placed in key locations in and around airports serve as innovative advertising platforms," said Frost & Sullivan Aerospace & Defense Senior Industry Analyst John Hernandez. "As these notification systems broadcast to a captive audience, companies are eager to obtain their commercial space. In turn, this will encourage airports to procure more sophisticated systems capable of handling a multitude of tasks."
Asia-Pacific is proving a fertile market for notification systems due to the boom in airport construction and expansions. However, foreign market participants may have difficulty competing with local incumbents in the region.
Additionally, with expansions or remodeling projects, legacy systems can prove to be a hurdle for the installation of new systems. Airports will find it technically challenging and cost prohibitive if extensive integration is required.
However, the global airport notification systems market is growing stably, mainly due to terminal modernization and system upgrades. Airports are tilting toward more diverse signage including flight information displays (FIDS), gate information displays (GIDS) and baggage information displays (BIDS) in combination with an array of other signage content.
"Frost & Sullivan expects future advertisement agencies to collect intelligence on travel habits and use this information to generate strategic ads at tactical locations during the most opportune times of the day," noted Hernandez.