ADS would like to gauge levels of interest in joining the United Kingdom Pavilion at the 36th edition of UDT in 2025, the largest global event dedicated to undersea defence technology.
Undersea Defence Technology (UDT) is a multi-faceted exhibition and conference reflecting the community’s desire for continuous learning and development. This three-day event gathers the defence industry’s brightest minds from across Europe and beyond. Each year, the event rotates around venues in Western Europe.
Market Insight
The Norwegian Government has continued to prioritise the defence sector in its annual budget proposal, announcing plans to raise its military spending by an accumulated 600 billion kroner (US$ 56 billion) through 2036 to bolster its defence and other security challenges. Overall military spending for the next 12 years is expected to amount to 1.62 trillion kroner (US$ 151.2 billion). This demonstrates the Government’s commitment to increasing defence spending every year to meet the ambitions set out in the current Long-Term Plan.
Among several measures, the Long-Term Plan proposes a series of investments in capabilities of strategic importance that will focus on improving intelligence, situational awareness, survivability, and the striking power of the Norwegian Armed Forces. The Norwegian Government wishes to continue its substantial investments in new major equipment and infrastructure. Procurements of major equipment in 2023 are in line with the Long-Term Plan’s proposed defence structure. This includes new submarines, new maritime patrol aircraft, F-35 combat aircraft, and a new artillery system for the Army. In addition, the spending for ongoing projects, such as NH90 and AW101 helicopters and CV90 combat fighting vehicles, continues. There are plans to acquire some 30 new naval vessels of various types between now and 2040.
Norway has a long-standing track record of industrial co-operation with UK defence companies, and the UK and Norwegian Governments have an MoU covering co-operation in the areas of defence research, procurement, and exports.
Benefits of Exhibiting within the UK Pavilion
Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.
Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.
Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.
Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.
Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.
Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).
Highlights from previous show
- 1,500+ visitors
- 30% increase in unique attendees from 2023 to 2024
- 47 countries in attendance
- 50% increase in serving military and VIP attendance
Register your interest
We would like to hear from you if you are interested in exhibiting with us at UDT 2025. Please click here to complete the expression of interest form by Thursday 31 October. Should you have any queries, please contact Jozef Chapman. Costs and floorplan will be available in due course.
