ADS would like to gauge levels of interest in joining a United Kingdom Pavilion at the 18th edition of the Dubai Airshow.
Dubai Airshow, renowned as the largest aerospace and defence event in the Middle East, will take place at its purpose-built venue at Dubai World Central. Beyond a typical airshow format, Dubai Airshow features a two-day space programme, as well as a focus on advanced aerial mobility. Additionally, the 'Make It in the Emirates' programme offers international companies’ insights into UAE manufacturing opportunities.
Market Insight
The UK and UAE share an important strategic defence relationship, highlighted by the signing of the joint communiqué marking the inaugural UK-UAE Strategic Dialogue. Alongside this, both nations agreed to further collaboration between their air forces through UK participation in the Advanced Tactical Leadership Course, with UK jets from the Carrier Strike Group and increased land exercises in the UAE.
This joint statement comes amidst the UAE’s surge in defence expenditure, signalling a comprehensive modernisation drive aimed at fortifying its military capabilities amidst escalating regional tensions. The nation’s defence budget is projected to reach £23.4 billion by 2029, demonstrating the country’s strategic imperative to bolster its Armed Forces and adapt to evolving security challenges. There is a broad ranging modernisation effort across the UAE armed forces, to include the Air Force and Maritime Air capability, with a focus on expeditionary warfare. In addition, the UAE is enhancing its air defence capability, with a view to countering ballistic missile threats.
The Dubai Airshow is a key platform for driving growth and innovation in the aerospace market, propelled by significant investments in technology and infrastructure. With a focus on emerging technologies, the show highlights various aerospace markets including Commercial and Business Aviation, Aircraft Interiors and MRO. Furthermore, this year the groundbreaking Advanced Aerial Mobility pavilion will host the cutting-edge of eVTOLs, futuristic drones, and high-tech UAVs in a showcase of next-generation aviation. The Airshow also supports startups through exclusive pitch competitions, investor-startup meetings, and mentorship clinics.
Space has been integrated as a vital aspect of the Dubai Airshow, in partnership with the UAE Space Agency, making it an essential hub for making meaningful connections and generating new business opportunities with the space sector leaders, both regionally and globally.
Benefits of exhibiting within the United Kingdom Pavilion
Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.
Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.
Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.
Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.
Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.
Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).
Highlights from the previous show
- 1,400 exhibitors from 98 countries
- 135,000 visitors from over 140 countries
- 490 official delegations from 97 countries
- 350+ international speakers
- 90+ innovative start-ups
- £75B order book
Register your interest
We would like to hear from you if you are interested in exhibiting with us at Dubai Airshow 2025. Please click here to complete the expression of interest form. Should you have any queries, please contact Jozef Chapman.
