We invite you to participate in an upcoming Cultural Awareness Training Session hosted by the Middle East Association and ADS, focused on Arabic Cultural Awareness with a particular focus on IDEX 2025.
This session aims to enhance cultural understanding and foster meaningful connections, featuring a geopolitical briefing and cultural awareness workshops. Gain valuable insights into the current geopolitical environment and engage in two dynamic sessions, including an interactive workshop that delves into Gulf and Emirati customs, enhancing your cultural competency and helping you navigate cultural nuances effectively.
Don’t miss out on this valuable opportunity to enrich your understanding of cultural dynamics and enhance your participation in IDEX 2025 (if applicable).
Agenda
- 14:00 - Middle East regional overview - Nicholas Hopton (Director General of The Middle East Association)
- 14:30 - Cultural awareness training – Session 1
- 15:15 - Coffee break
- 15:30 - Interactive cultural awareness – Session 2
- 16:30 - Wrap-up and discussion
- 17:00 - Reception
- 17:30 - Close.
Book your place
Click on the 'Buy Now' button to book your place. We are offering spaces free of charge for IDEX 2025 exhibitors from the UK. Please contact Alan Buddle to take advantage of this.
