ADS are looking to host the inaugural UK Pavilion at Future Forces Forum (FFF) 2024 and would like to gauge levels of interest in joining us at this NATO-focused event, with particular focus on NATO support to Ukraine.

FFF is organised under the auspices of the Czech President and Government, and is held in close cooperation with the armed and security forces, NATO, EDA and other relevant organisations. The FFF will address the latest trends and needs in defence and security and will help achieve the much sough-after interoperability within Joint All-Domain Operations environment.

FFF is a highly recognised and widely endorsed international platform for promotion of the allied and partner countries objectives within national and global security. The primary objective is to develop security and defence cooperation within NATO, EU and other partner countries, military and civil authorities. The unique concept of the exhibition, expert panels, annual NATO working group sessions, and other networking events within the Future Forces Forum project provides exhibitors with the opportunities to present latest technologies and solutions, discuss core tasks and principal objectives, as well as business opportunities within national and global security

Key Areas & Topics 

The event aims to cover the latest trends, technologies, lessons learned, capability gaps and business opportunities with the following focus:

  • Air Defence & Counter UAS
  • Autonomous Systems, Robotics & AI
  • CBRN
  • Counter-Terrorism
  • Crisis Management & Critical Infrastructure Protection
  • Crisis & Military Medicine
  • Cyber Security & Defence
  • Emerging & Disruptive Technologies
  • Future Air Forces
  • Future Land Forces
  • Homeland Security
  • Individual Equipment & Protection
  • Integrated Forces
  • Law Enforcement
  • Logistics
  • Resilience
  • Training & Simulation

Benefits of exhibiting within the United Kingdom Pavilion

Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.

Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.

Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.

Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.

Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.

Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).

Highlights from the previous show

  • 200+ exhibitors from 24 countries
  • 1,100+ official delegates and VIP guests representing armed forces, security and emergency domains
  • 87 accredited journalists from 9 countries and 55 official media partners

Register interest

We would like to hear from you if you are interested in exhibiting with us at FFF 2024. Please contact Jozef Chapman to express your interest. Costs and floorplan will be available in due course.

Not a member?
Take a look at our member benefits
Contact us

Jozef Chapman

Sales Manager


Jozef Chapman

Contact