ADS will be hosting a UK Pavilion in a prime location at the 19th edition of Defence Services Asia (DSA) 2026 in the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. We are inviting companies to express interest in exhibiting with us at this prestigious event.
DSA is one of the largest defence exhibitions in South East Asia, covering all capability domains across defence and and is a priority event for ADS and UK Defence & Security Exports (UKDSE). The event benefits greatly from being a regional event, with significant attendance from Vietnam, Thailand, Australia and Indonesia, among others in addition to the Malaysian attendance. As a result, the event provides relevant touchpoints for procurement programmes throughout the South East Asia region, allowing UK companies to maximise their regional impact in a single, Malaysian government sponsored, event.
Benefits of exhibiting in the United Kingdom Pavilion
Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.
Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.
Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.
Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.
Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.
Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).
Highlights from the previous show
- 35 international pavilions
- 500 VIP delegations
- 1,400 participating companies
- 50,000 visitors
Register interest
We would like to hear from you if you are interested in exhibiting with us at DSA 2026. Please contact Jozef Chapman to express your interest.
