ADS would like to gauge levels of interest in joining the United Kingdom Pavilion at the 17th edition of the International Defence Industry Fair, IDEF’25.
Hosted by the National Defence, with the support of the Defence Industry Agency of Türkiye (SSB) and under the management and auspices of the Turkish Armed Forces Foundation (TSKGV).
IDEF, renowned as one of the foremost defence industry exhibitions globally, will make its debut at the Istanbul Expo Centre in 2025, showcasing cutting-edge technologies. The exhibition will feature an extensive array of products, including armoured combat vehicles, tactical armoured vehicles, unmanned land, air, and naval vehicles, weapon systems, rockets, long-range anti-tank missile systems, semi-active laser-guided missile systems, guided missiles, infantry weapons, military simulators, electronic warfare solutions, power groups, explosive disposal equipment, and military software.
Market Insight
The UK and Türkiye’s defence relationship has gone from strength to strength, with a strong and growing defence industrial relationship that covers air, land, and sea domains. In particular, UK industry continues to work with Turkish counterparts to develop their TF-X Combat aircraft.
Similarly, the signing of the Statement of Intent on defence cooperation with Türkiye’s has led to closer collaboration between both countries’ defence industries, the identification of possible joint training exercises in the Mediterranean, and the exploration of security support around North Africa and the Middle East.
More recently, the UK’s Business Secretary started talks with Türkiye about a post-Brexit free trade agreement, which the UK government said presents “huge opportunities” for British businesses in exporting to Türkiye, one of the fastest-growing economies in the Organisation for Economic Co-operation and Development group of nations.
Benefits of exhibiting in the United Kingdom Pavilion
Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.
Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.
Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.
Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.
Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.
Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).
Highlights of previous show
- 95,000 visitors from over 100 countries
- 1,500 exhibitors with 770 foreign companies from over 50 countries
- 190 official delegations from 80 countries
Register your interest
We would like to hear from you if you are interested in exhibiting with us at IDEF 2025. Please click here to complete the expression of interest form to register your interest by Thursday 31 October. Should you have any queries, please contact Jozef Chapman. Costs and floorplan will be available in due course.
